Caramela is a full-service consulting and brand-growth firm dedicated to the health, wellness, and nutraceutical space. We work with emerging and
established supplement companies to strengthen operations, build investor-ready infrastructure, craft powerful brand identities, and design
marketing strategies that drive long term revenue.
With deep experience in manufacturing, distribution, compliance, and creative brand development, we help companies present themselves
with clarity, credibility, and competitive strength.
From operational systems to brand storytelling — we make your business lender-ready, market-ready, and growth-ready.
To help health and supplement companies scale responsibly and competitively — from initial concept through compliant commercialization — by strengthening operations, sharpening brand identity, and elevating marketing strategy.
We believe a wellness brand only grows when it’s structurally sound and visually compelling. We bring both sides together.
We combine hands-on industry expertise with modern brand-building techniques:
Nutraceutical distribution and supply-chain planning
Manufacturing partnerships & compliance navigation
Brand positioning, messaging architecture & visual identity
Marketing strategy, content development & campaign planning
Investor-ready financial structure & docum
We combine hands-on industry expertise with modern brand-building techniques:
Nutraceutical distribution and supply-chain planning
Manufacturing partnerships & compliance navigation
Brand positioning, messaging architecture & visual identity
Marketing strategy, content development & campaign planning
Investor-ready financial structure & documentation
This hybrid approach ensures that your brand resonates with consumers and meets the expectations of lenders, distributors, and retailers.
Caramela is led by seasoned professionals across three core domains:
Health, nutrition & supplement operations
Brand development & creative marketing
Business strategy & private-label expansion
Our consultants have built brands from concept to shelves, guided startups through regulatory hurdles, and crafted marketing strategies that helped companies break through competitive markets.
Because success in the health and supplement industry requires two things:
1. Operational strength that earns trust.
We help you establish the structure, compliance, and financial clarity needed to impress lenders, partners, and retailers.
2. A brand that captures attention — and keeps it.
We refine (or create) the brand identity, messaging, and marketing systems that make consumers choose you first.
Caramela brings both worlds together. We give you the strategic foundation, the compelling brand story, and the marketing engine your company needs to grow with confidence.